Doing One’s Homework

Doing One’s Homework

Whether writing the Next Great American novel or a company newsletter, a writer must do his homework first.  For copywriting, it is paramount. When I write copy for a client, depending on the job, my objective might be to engage the reader or elicit a response or...
Why Hire a Copywriter

Why Hire a Copywriter

Considering we can all sit at a keyboard and write, why hire a professional?  Here are the benefits: ROI: Like so many things in business, it’s a matter of cost and return on investment. If you are a business owner or executive in need of written material, how...