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3 Reasons Why Your Small Business Should Try Video Marketing

3 Reasons Why Your Small Business Should Try Video Marketing

You’ve probably heard a lot of buzz about video marketing which is simply the use of video to promote your company’s products or services. There’s lots of evidence to indicate video marketing is worthy of the hype. Here are three reasons you should give it a...

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Case Studies: Why They’re Still a Powerful Sales Tool

Case Studies: Why They’re Still a Powerful Sales Tool

Everybody loves a good story, right? What if you told sales prospects the true-life story of saving your customers’ bacon with your products or services? That’s what a case study does—it gives you some bragging rights, the chance to show how your offering...

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Give More, Get More with Free Downloads

Give More, Get More with Free Downloads

How to Generate More Leads with Free Downloads from Your Website A clever client of mine recently tagged “Give More, Get More” as the slogan for his new promotional products website; I thought it an apt choice for both his company and this article. The fact...

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Why Customer Newsletters Bring in the Bucks

Why Customer Newsletters Bring in the Bucks

ZZzzzzz. That’s the reaction I often get when I recommend customer newsletters to business owners, but only from those who don’t use them. The ones who do, know promoting to their customer base brings in the income. Here’s why: 1. Higher Open Rate An...

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Three Mistakes to Avoid in Website Content

Three Mistakes to Avoid in Website Content

In 1991, there was one website on the Internet; today there are nearly a billion—that’s a heckuva lot of content. Per theNielsen Norman Group, users decide whether or not to exit a webpage within 10 seconds. If they do stay, they are likely to leave in the...

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10 Famous Advertising Quotes

10 Famous Advertising Quotes

Perhaps you’ve already seen these apt quotes which are scattered about the web.  Here are 10 that speak volumes and pertain to content. I’ve listed them in no particular order: “Consumers do not buy products. They buy product benefits.” —David Ogilvy “If you...

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Doing One’s Homework

Doing One’s Homework

Whether writing the Next Great American novel or a company newsletter, a writer must do his homework first.  For copywriting, it is paramount. When I write copy for a client, depending on the job, my objective might be to engage the reader or elicit a...

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Why Hire a Copywriter

Why Hire a Copywriter

Considering we can all sit at a keyboard and write, why hire a professional?  Here are the benefits: ROI: Like so many things in business, it’s a matter of cost and return on investment. If you are a business owner or executive in need of written...

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