10 Famous Advertising Quotes

Perhaps you’ve already seen these apt quotes which are scattered about the web.  Here are 10 that speak volumes and pertain to content. I’ve listed them in no particular order:

  1. “Consumers do not buy products. They buy product benefits.” —David Ogilvy

  2. “If you can’t turn yourself into a consumer, you probably shouldn’t be in the advertising business at all.”—Leo Burnett

  3. “People don’t read advertising, they read what interests them.  Sometimes, it’s an ad.”—Howard Gossage

  4. “The real advertising writer who is after results makes the reader want something—and then provides what the reader will consider a good excuse for buying it.”—Clyde Bedell

  5. “I don’t know how to speak to everybody, only to somebody.”—Howard Gossage

  6. “Copy is a direct conversation with the consumer.”—Shirley Polykoff

  7. “Mirror the reader to himself and then show him afterward how your product fits his needs.”—Raymond Rubicam

  8. “Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.” —Morris Hite

  9. “What do you want from me?  Fine writing?  Or do you want to see the goddamned sales curve stop moving down and start moving up?”—Rosser Reeves

  10. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.”—David Ogilvy

Author: Andrea Kluge