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So far thebestcopywriter has created 3 blog entries.

Why Customer Newsletters Bring in the Bucks

ZZzzzzz. That’s the reaction I often get when I recommend customer newsletters to business owners, but only from those who don’t use them. The ones who do, know promoting to their customer base brings in the income. Here’s why: 1. Higher Open Rate An e-newsletter’s “open rate” is the percentage of recipients who actually open [...]

Case Studies: Why They’re Still a Powerful Sales Tool

Everybody loves a good story, right? What if you told sales prospects the true-life story of saving your customers’ bacon with your products or services? That’s what a case study does—it gives you some bragging rights, the chance to show how your offering solved a significant problem for a customer, all with “stats” to back [...]

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