by Andrea Kluge | Jul 21, 2021 | Uncategorized
Perhaps you’ve already seen these apt quotes which are scattered about the web. Here are 10 that speak volumes and pertain to content. I’ve listed them in no particular order: “Consumers do not buy products. They buy product benefits.” —David Ogilvy “If you can’t...
by Andrea Kluge | Jul 21, 2021 | Uncategorized
Whether writing the Next Great American novel or a company newsletter, a writer must do his homework first. For copywriting, it is paramount. When I write copy for a client, depending on the job, my objective might be to engage the reader or elicit a response or...
by Andrea Kluge | Jul 21, 2021 | Uncategorized
Considering we can all sit at a keyboard and write, why hire a professional? Here are the benefits: ROI: Like so many things in business, it’s a matter of cost and return on investment. If you are a business owner or executive in need of written material, how...